Social Media Marketing is the new trend in online marketing now. It gives an easy access to word of mouth communication in a very cost effective way. The best product/service survives in this social media world as it is much easier for anyone to either praise or criticize the same. While almost every company have joined in this race, there are still many SMEs and even big companies who are reluctant to jump into this race. My advice to them is: just ride the ride and see the results; If you get positive reviews, its all yours at for a penny, and if you get the opposite, you needn't shun away, its time for you to retrospect and come up with the better product/service. The first step towards stepping into SM starts with Facebook, Linkedin, Twitter and Google Plus (obviously you must be having a blog by now). While setting up a page isn't difficult, you might get some reluctance if it is the first time for you. Try it for yourself, there are many free tutorials available. if you still don't want to do it yourself, there are agencies or people who would do it for you. Example www.increasewebrank.com. Setting it up was the easiest part. You need a proper marketing strategy for each of the said platforms as only mere presence wouldn't let you take out the most of it. You need to know what you want to communicate. Are you doing this for sales promotion, brand awareness, customer relationship management etc. Each platform has a specific audience and norms. Does it sound abit confusing? Well leave those to others as well if are ready to spend some dollars. Yes, even these can be outsourced, at a much cheaper price. After everything has been updated, you would need regular updates to engage the followers/fans and also some promotions to get new followers. Choose the updates wisely by keeping in mind the kind of customers/followers you are having. Don't ever hard sell, that will annoy everyone. You might get some ups and down, but that is all fine as it is part of the process, and you will learn from it. So, start now. NB: you might also find many freelancers in this portal seoclerks